YouTube will begin automatically labelling videos that use "significant" amounts of photorealistic AI, the Google-owned platform said on Wednesday.
The change reverses the site’s previous approach, which relied on creators to disclose when they had used generative AI tools.
From now on, if YouTube’s systems detect heavy use of realistic AI imagery or video and a creator has not declared it, a label will be added automatically.
"If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label," the company said in a blog post.
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YouTube first asked creators to self-report AI use in 2024, and since then, the quality of AI-generated images and video has improved sharply, with widely available models including Google’s Veo 3.1 and Seedance from TikTok’s parent company, ByteDance.
Creators will be able to challenge a label if they believe their content has been wrongly flagged.
YouTube added that the labels will not affect how videos are recommended by its algorithm.
The move follows similar steps by other platforms, including Spotify, which recently began automatically identifying AI-generated music.
Online platforms have seen a surge in AI-made images, video and audio that are increasingly hard to distinguish from material created by humans.
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