Facebook is offering established influencers up to $3,000 (£2,260) a month to post short-form videos, as it seeks to draw high-profile creators back to the platform. The payments form part of a new Content Fast Track scheme aimed at creators with more than one million followers on rival platforms including Instagram, TikTok and YouTube. Eligible creators will be paid for up to three months, provided they publish at least 15 reels a month. Parent company Meta said it paid nearly $3bn to creators in 2025 through its monetisation programmes, underlining its push to compete more aggressively for online talent. However, the move has been criticised by industry figures including Jordan Schwarzenberger, who manages the influencer collective the Sidemen. Schwarzenberger described the offer as insufficient and unlikely to shift audience behaviour. “ Creators follow audiences, not platforms. Facebook hasn’t been a priority for the best part of a decade. Bringing creators over doesn’t mean t...